DC Entertainment and Warner Bros Entertainment have come together to make one giant super power initiative called We Can Be Heroes. The efforts will cover three separate organizations, Save the Children, International Rescue Committee, and Mercy Corps who will deliver aid wherever it is needed the most.
Let me explain. For the first time in 21 years, the United Nations has declared famine in the Horn of Africa. More than 13 million people are in need of critical assistance. In an attempt to raise awareness and funds, We Can Be Heroes is hitting the shelves. DC Entertainment will match donations 100%, and 50% of the purchase price. To top it off, the three organizations will be splitting a minimum of two million dollars over the next two years for aid to the country.
For more information on this initiative check out DC’s official We Can Be Heroes website.