On May 16th, MTV is launching a new one-stop and shop website for music junkies and musicians. Fans will be able to listen to, buy music, purchase concert tickets and merchandise. For the musicians, it will be a way to connect with an audience that now exceeds over 600 million fans. “The pro-artist initiative will give established and emerging artists a digital homestead where they can have more access to their presence across MTV Music Group screens to build their fanbase and opt into a number of opportunities that could help them get exposure … and get paid.”
Van Toffler, president of Viacom’s Music Group, “With Artists.MTV, we want to make music history accessible, open a door to today’s musicians and spotlight the best new music by giving the millions of fans our brands connect with every day access to the most compelling performances, interviews, reviews, artist favorites and whatever else artists elect to port. There is infinite choice out there, but with this artist platform, we want to provide a meaningful road map for consumers to weed through the chaos, and discover the musical gems that should break through.”
Beginning May 1, Artists.MTV will launch specifically for artists. They will be able to claim and customize their pages, including tools to upload music, videos and photographs. They will also be able to sync their social accounts to pull content in from across the Web.