Since the late 70’s they’ve been on a mission from God. And now Dan Aykroyd, Judy Belushi and Eric Gardner are coming together to bring the Blues Brothers to a primetime TV series. On top of the animated series, they are also looking into a Broadway Musical, licensing, endorsements, a branded radio network, book publishing, telephony and an accelerated Web and social networking presence.
Aykroyd said, “Thirty years after Jake passed through the veil, the Blues Brothers are being introduced to not one but two entirely new generations of music lovers. Judy and I welcome the experienced guiding hand of Eric Gardner, who envisions ways of expanding our reach and impact which we never even thought of.”
Gardner said, “The Blues Brothers is one of the world’s most iconic brands. Like Coca-Cola and Nike, it speaks volumes that Jake and Elwood are instantaneously recognizable simply from a few illustrative brushstrokes: black fedoras, sunglasses and skinny ties. I look forward to working with Danny and Judy to expand their brand across multiple platforms around the globe.”
Excited yet? I know I am! YAY!